‘Dissemination’ is a keyword in the world of European projects, serving as the focal point of application forms for Erasmus grant funding.
A successful Dissemination Plan accounts for up to 30% of the European project’s final score.
But what exactly is Dissemination and why is it so important?
How is Dissemination different from Communication and Exploitation?
And what makes a successful Dissemination Plan?
Contents
Understanding the Differences: Communication, Exploitation, and Dissemination
| Communication | Exploitation | Dissemination | |
|---|---|---|---|
| Definition | Informing the general public about the impact and benefits of EU-funded activities and the specific project. | Applying the project results for further research or developing new products/processes. | Publicly sharing the project results to transfer knowledge to others. |
| Objective | To inform a broad, general audience. | To effectively use the project results by partners, stakeholders, or the public. | To maximize the impact of EU-funded activities by disseminating the results. |
| Timing | From the start of the project and throughout its duration. | After the project’s completion, though it can begin during the project as well. | During and after the project. |
| Target | General public, outside the project’s possible community of beneficiaries. | Project partners, other organizations, and potential end users. | Entities interested in using the project results (e.g., schools, scientific community, business partners). |
Communication means informing the general public of the impact and benefits of EU-funded activities, and of your project in particular.
It is implemented from the outset of the project and continues throughout its entire duration until completed.
Its main objective is to inform others, the target audience is the broad public, outside the project’s possible community of beneficiaries.
Here there is a step-by-step guide on communicating projects and their results provided by the European Commission.
Exploitation refers either to the utilization of results for further research upon the project’s completion, or the developing, creating and marketing of a product or process.
Its objectives include the effective use of the project results, by the project partners, other relevant stakeholders, or the general public.
The target audiences are the project partners, other organizations, and the public, depending on our project’s results and the target of potential end users.
Dissemination is the public disclosure of the project results. The Dissemination Plan aims to transfer project knowledge and results for the benefit and training of other entities, thereby maximizing the impact of EU-funded activities.
The target audience of the Dissemination Plan is any entity that may have an interest in using the project results (e.g. other schools, the scientific community, business partners, and end users).
How to organize a successful Dissemination Plan
A successful Dissemination Plan involves the identification and definition of the project results, potential end users, and how to reach them. This will ensure that the project results are transferred and used by others, both inside and outside the partnership.
What is the Europass Dissemination Network?
Europass Dissemination Network ensures that any project related to education reaches the appropriate audience, thus giving visibility to the project results and ensuring their transfer and exploitation by relevant organizations or other stakeholders in the education community.
Through our large network of partners and with 15 years of experience in European Projects, our Dissemination Network can reinforce your project Dissemination Plan by providing the following services:
- Designing a project logo, leaflet, and brochure of project results;
- Organizing national and international conferences in primary locations;
- Disseminating project results through newsletters, social media, and related websites;
- Disseminating project results by organizing relevant training courses.
Europass Dissemination Network currently reaches the following partners worldwide: