Digital Media Literacy: Essential Skills for the Digital Age

Table of Contents


  • Activities: Our courses usually include two cultural activities. Further information is available on the page of each location.
  • Certificate: Certificate of Attendance guaranteed for participants who attend at least 80% of the course.
  • Lessons: Upon the decision of the course provider, classes take place in the Morning (9:00 – 14:00) or in the Afternoon (14:00 – 19:00).
  • Standard Price: 540 €
  • Early Bird: 480 € if you register at least 8 weeks before the course starts, and pay within payment deadlines


The amount of technology that fills our days was completely unpredictable just 15 years ago. As a consequence, some skills that historically were considered fundamental to learn in school have taken a back seat (memorizing facts, calculating something…) while new and dynamic critical faculties are needed to navigate this new digital landscape.

Digital media literacy refers to the ability “to Access, Analyze, Evaluate, Create and Act using all forms of communication.”

Everything around us is media: books, movies, ads, websites, social networks, platforms… We spend most of our days with digital media, so it’s crucial that we understand who created it, for what purpose, and how it affects us.

During this course, we are going to take a look at the history of media literacy (understanding how to navigate new media is not a new problem!) but also at how the business around traditional and digital media works, and reflect on your role as media creator.

In the age where the majority of our information comes from social media, it’s more important than ever to make future generations aware of the mechanism behind the news system.

We need to guide our students towards an aware consumption of media products, first of all recognizing that every media content is created by someone, for a reason.

At the end of this course, you will be able to evaluate the credibility and quality of the media content you come across, you will understand the role of algorithms in your everyday life, and become a responsible content creator.

You will also develop the skills to be able to pass this content on to your students, creating activities that help them be literate when it comes to digital media!

Concept by: Cristina Salvatori

Learning outcomes

Participants to the course will be able to:

  • Understand the role of traditional and digital media;
  • Being able to evaluate the quality of media;
  • Understand the business side of media to be a more aware consumer;
  • Learn why online privacy matters (even if you do nothing wrong!);
  • Spot fake news!
  • Create activities to help your students reflect on the role of digital media in their daily life;
  • Being able to inspire a new, critical and aware way to consume media products.

Tentative schedule

Day 1 –  An Introduction to Digital literacy

  • Introduction to the course, the school, and the external week activities;
  • Icebreaker activities;
  • Presentations of the participants’ schools;
  • Open discussion: how much do you know about the media?
  • Introduction to the basic terms of communication theory.

Day 2 – Media literacy 

  • History of media literacy;
  • The different ways of managing the influence on media in time;
  • Algorithmic literacy.

Day 3 – Online contents and sources 

  • Evaluation of online content;
  • How to be able to recognize accuracy and reliability of an online source;
  • Practical activities and laboratory.

Day 4 – Privacy & Advertisement

  • Online privacy: does it matter to you?
  • New advertisement: what should we know? Where are we heading?

Day 5 – Laboratory

  • Laboratory: together we will create activities to help your students reflect on the role of media in their everyday life and become responsible and critical media consumers.

Day 6 – Course closure and cultural activities

  • Course evaluation: round-up of acquired competencies, feedback, and discussion;
  • Awarding of the course Certificate of Attendance;
  • Excursion and other external cultural activities.

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